MSc, Marketing Analytics
University of Maryland College Park
College Park, United States
About Programs
- Program Details
- Course Curriculum
- Ranks
- Admission Criteria
- Fees
About University
- About University
- Photos
- Median Placement Package
- Cost of Living
Demographics & Diversity
Lifestyle & Culture
Safety & Academic Focus
About the Program
MSc Marketing Analytics
The Master of Science in Marketing Analytics at the University of Maryland’s Robert H. Smith School of Business gives you the cutting-edge skills you need to position yourself as a leader in marketing analytics, applying sophisticated methods to analyze Big Data and solve marketing problems.
COURSE CURRICULUM
Market-Based ManagementStatistical ProgrammingAdvanced Marketing AnalyticsBusiness Policies & EthicsCustomer Analysis Business CommunicationData Science Marketing Research & AnalyticsAction Learning Project Web AnalyticsCRM AnalyticsMarketing ForecastingRANKING
#218
University
QS, 2024
#72
University
US News & World Report
#114
University
THE (Times Higher Education, 2024)
#43
University
Webometrics Ranking of World Universities
#38
University
Academic Ranking of World Universities (ARWU)
ADMISSION CRITERIA
| TEST | MIN. SCORE | YOUR SCORE | Mandatory |
|---|---|---|---|
| GRE | 0 | N/A | Yes |
| GMAT | 500 | N/A | Yes |
| IELTS | 7 | N/A | No |
| GPA | 3 | N/A | No |
| TOEFL | 96 | N/A | No |
Expenses & roi
Average cost before financial aid for students receiving grant or scholarship aid, as reported by the college.
about university
About University
The University of Maryland, College Park, also known as UMD or Maryland, is a public research university located in College Park, Maryland. It was established in 1856 and is considered the flagship institution of the University System of Maryland. UMD is recognized as the largest university in both the state and the Washington metropolitan area. It consists of 12 schools and colleges, offering a wide range of degree programs. The university is a member of the Association of American Universities and competes in intercollegiate athletics as part of the Big Ten Conference. UMD is known for its high research activity and has been designated as a "Public Ivy". In 2016, the University of Maryland, College Park, and the University of Maryland, Baltimore formed a strategic partnership to enhance their medical, scientific, and educational programs, as well as increase research grants and joint faculty appointments. It is classified as an "R1: Doctoral Universities – Very high research activity."
University Type
Private
Low Indian Community
LGBTQ+ FriendlyALUMNI
Dr. Bernardo Javalqu
BS in Economics
Dawn Maslar-Biggie
BS in Biology
Les Smolin
BA in Psycology, MBA in Marketing and Finance
Melanie Colton
BA in English Literature
Anthony Pierce
Cyber security and Information Assurance Information Technology
FACULTY
Lemma W. Senbet
Center for Financial Policy
Chang, Gang-Len
Civil and Environmental Engineering
Jones, Anya R.
Aeronautical Science Department
Christou, Aris
Materials Science and Engineering
Makowski, Armand
Electrical and Computer Engineering